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Medieanalyser 

  
PERIODANALYS

Vilken bild av er verksamhet 
f錼 allm鋘heten via medierna?

Vare sig man tycker den 鋜 korrekt eller inte s 鋜 det verkligheten f鰎 tidningsl鋝are, radiolyssnare och tv-tittare.
Den m錽te allts tas p allvar. En periodanalys kan omfatta vilken tidsperiod som helst, men vanligast 鋜 ett underlag p ett halvt eller ett 錼.

Den analysmodell som anv鋘ds 鋜 principiellt densamma som beskrivs under fliken Specialanalys.

Analysresultat redovisas p det s鋞t som uppdragsgivaren sj鋖v 鰊skar. En standardmodell 鋜 en presentation av OH-bilder under n錱ra timmar, en skriftlig rapport eller som en del av ett seminarium.

F鰎 n鋜mare beskrivning och offert med v鋘dande post, kontakta P-O Johansson (se F鰎etagsfakta).

 

 
Detta 鋜 1 832 pressklipp, motsvarande ett 錼s abonnemang av mediebevakning i ett medelstort statligt verk. Bunten 鋜 73 cm h鰃 och v鋑er 15,2 kg.
Pressklipp hanteras p flera olika s鋞t, t ex cirkulation och d鋜efter arkivering. En del l錿er samma f鰎etag som har hand om distributionen ocks g鰎a analyser.

Ett alternativ 鋜 en oberoende analys, relaterad till ett publicistiskt sammanhang. Du f錼 en 鰒ergripande beskrivning av mediernas bild av din verksamhet i f鰎sta hand i kvalitativa termer men ocks i kvantitativa redovisningar. Det handlar om en f鰎鋎ling av befintligt och redan betalt material. Analysen kan ge underlag f鰎 eftertanke och slutsatser om b錮e den egna verksamheten och mediernas nyhetsv鋜dering.

M錸ga 錼s arbete med medieanalyser g鰎 det m鰆ligt f鰎 Angalia ab att med utvecklade analysmetoder presentera resultatet relativt snabbt, oavsett om analysperioden 鋜 ett kvartal eller ett helt verksamhets錼. Det genomf鰎s med f鰎del i samarbete med best鋖laren f鰎 h鰃 kostnadseffektivitet.
 

 

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